MISSION & VISION
Our mission is the fundamental reason for the Senetti brand to exist, and guides and inspires our organization. Together with the mission and vision from Suntory and MNP flowers we came to a relevant mission and vision for the Senetti brand of its own.
‘To create harmony with people and nature. Growing for good. The bigger we are, the greater our positive impact can be. We will grow to become a company that always benefits its community. By doing good things for society and the environment, we will help make a better, brighter future.’ (Suntory)
‘To contribute on creating a beautiful and healthy environment for people, flora and fauna to flourish. Quality is the key. We want to grow and give people plants with value for money. We want to innovate and improve our products but also each individual by learning and being challenged every day.’ (MNP flowers)
‘Creating a wider choice of quality and colourful flowers for every consumer in the early spring season.’
‘With Senetti we want to bring more colour and variation to the early spring gardens of Europe. We want people to experience that summer feeling even before it has actually begon.’
Senetti® is a brand and registered trademark of Pericallis x hybrida, bred by the Japanese breeder Suntory Flowers Ltd. ‘
Senetti is an official registered worldwide trademark by the World Intellectual Property organization (WIPO) office (no. 993575) since 12th October 2008. That’s why you will always see the official trademark sign behind the logo.’
An irresistible magnet to spring colour enthusiasts!
INDENTITY Of SOUTH SPANISH 'MOORS' TILES
Senetti has unique and powerful coloured flowers with a shape that reminds you of the sun. They remind you of the beautiful weather of southern countries like Spain. Sevilla is the cultural capital of Spain, located in the south. This is exactly what Senetti needs to represent: Colourful flowers that reminds you of the beautiful weather in southern Spain.
The colours that represent the brand identity of Senetti are not randomly chosen. The Terracotta and Sandy Brown can be found in the beautiful ancient buildings of Sevilla and throughout the city. The colour choice of Turquoise, Sea Green and Royal Blue are also connected with Sevilla. Iconic for Sevilla, are the beautiful mosaic patterns that can be found throughout the city. To finish it of, there is Morocco Brown to make other colours fade away or stand out. All the chosen colours combined represent everything what Sevilla stands for and create a southern Spain vibe onto Senetti.
Senetti On The Store Shelf
Besides Senetti lends itself perfectly for use in an early spring action, the plant is also perfect for the shop floor. Ideal to roll out after a happy spring action. Senetti is available with a complete package of happy POS materials. Senetti can be delivered in a special SmartCup®. This watertight outer pot gives the plant an extra happy appearance and it keeps the shop floor clean from dirt. This SmartCup® fits perfectly into the specially developed store displays. Handy! With Senetti every plant shelf will get a special and happy note.
Many have tried and are still trying, but none have managed to copy the appearance and perfect qualities of Senetti. We are very proud of our achievements, and since there can only be one true Senetti, we have produced a certificate of authenticity. Always buy the one and only Senetti, the #1 Pericallis (Senecio) on the market. The official Senetti brand labels are specially designed labels which tells the total story of the Senetti brand and its special characteristics. These days consumers want more! They want a special design, more background information, more feeling (experience) with the product and most important, help to create a sea of flowers in their garden and a long-lasting life for its money. All the above things add extra value to the plant (brand), and will be achieved by using official brand labels. By using the branded labels, plants are visible and recognizable on store floors. They give more information and tell a clearer story about the good and different characteristics of the species in comparison to its competitor. This way consumers will come back to the store and hopefully re-buy the same brand, our brand! In the end more plants are sold and everybody in the (supply) chain will benefit.
Why We Do It
We will not be keeping these designs and this new information to ourselves. Instead, we want to share them with all our partners which means our customers (licensees, growers, garden centres, etc.) can profit equally. The goal is not only to sell more plants but also to keep costs low, make a better and more reliable impression on the end consumer and stay ahead of the competition.
MNP flowers (the Netherlands) introduces new plants and varieties from the Japanese breeder Suntory Flowers Ltd., among others, onto the European ornamental horticultural market. MNP flowers have several selection specialists, who all have in-depth knowledge of the European horticultural market. Together they select plants and varieties that suit this market perfectly. They are tested extensively at several testing locations. Next to that MNP flowers carries out market research for every variety, which is very important for “positioning” the product. They think about “product naming” and branding (logo, labels, pots, leaflets, website, etc.). Growers pay a license fee for Suntory® genetics. MNP flowers recoups this license fee to its business partners by creating marketing concepts, arranging free publicity and PR, safeguarding plant quality, etc.